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ADAC publishes their 2nd yearly AutoMarxX brand study. This consists of individual criteria, brand image, market strength, customer satisfaction, product strength, environmental performance and safety. It provides an overall picture of performance levels of the leading car brands of today. BMW takes the third place in the awards.
Here are the winners in their respective categories:
Brand image (10 percent): Audi
Market strength (10): Volkswagen
Customer satisfaction (15): Subaru
Product thickness (vehicle quality) (30): Audi
Environmental behavior (15): Skoda
Active and passive safety (20): Mercedes
Source: ADAC via BimmerToday
