BMW is the Most Preferred Brand

A US study shows that BMW is the brand preferred by successful young businessmen in most countries of the world. The study was conducted by a New York based company named L2. The respondents were 450 men and women, between 25-30 years old, who have a very high income. The respondents of the survey were from 45 different countries around the globe. Thus, even with such a small representation, this can still be considered as the global preference. The results show that the top pick is BMW, and Ferrari follows as their second choice. This not only proves that BMW is the most preferred car at this point in their lives, L2 says this preference is less likely to change as they grow older and richer over the next 20-30 years.