Breaking News – World Debut BMW Vision ConnectedDrive

World Premiere: BMW Vision ConnectedDrive

Today marks the unveiling of BMW’s latest concept: the BMW Vision Connected Drive. The latest Vision Connected Drive showcases some innovative driver assistance systems and mobility services, along with an unique and aggressive exterior design. Learn more about this vehicle on this press release below:

Press Release: A multitude of unique new developments in the fields of drive systems and intelligent networking of the driver, the vehicle and the environment will be presented by BMW to the public at the Geneva Motor Show from 3rd to 13th of March 2011; all of these contributing to a steady, continuous increase in both vehicle efficiency and driving pleasure.

The leading position in the automobile world occupied by BMW in the development of innovative driver assistance systems and mobility services will be further strengthened at the 2011 Motor Show by the world premiere of an extraordinary concept vehicle.

The BMW Vision ConnectedDrive study demonstrates current and future methods of mobile networking in a particularly focused way. The design and technology of this spectacular roadster are aimed at making the vehicle an integral part of a networked world. Comfort, safety and the infotainment experience in the vehicle can be precisely optimised by the innovative functionality, individually tailored to suit the requirements of both the driver and passenger. New technologies and design concepts are employed to add even more facets to the unmistakable BMW driving pleasure.

From the inside to the outside – the vehicle concept.

The human being stands firmly in the focus of BMW Vision ConnectedDrive, more so than with any other vehicle. The vehicle and its functions have been designed to cater to the needs of the driver and the passenger – they are the starting point and the end of each and every interaction. This orientation towards the passengers is most obvious in the interior. Clear, enclosing symbolism divides the interior into three levels that could also be described as layers or shells. Each level expresses one of the three themes of BMW ConnectedDrive – comfort, Infotainment and safety – and integrates the appropriate functionality, operating panels and displays.

By creating the three layers in the BMW Vision ConnectedDrive’s interior, the layering principle, something also well known from BMW Vision EfficientDynamics, has been consistently further developed. The term “layering” describes a new approach to the BMW Group’s concept of design and its design language, redefining the way surfaces, interfaces and materials have been treated in the past. By working with different layers, organic radii and surfaces, the layering concept breaks up large volumes like the instrument panel, thus creating free space for features such as ventilation, operating elements or trays. The result is a modern, organically aesthetic, light and emotional design.

Fibre optics in various colours define the three levels and formally underscore the differentiation between each distinct area. All three areas have a dedicated, individual light installation, each discerned by colour, but also by rhythm, motion and texture. When a feature is activated, the path taken by the information through the vehicle is illustrated by means of transparent surfaces and fibre optic lighting, quite literally highlighting the interaction between the environment, the vehicle and the driver in the context of BMW ConnectedDrive.

BMW presents new aspects of its distinctive driving pleasure to the motoring public with the development of concepts for electromobility. In the framework of BMW EfficientDynamics, the purely electric drive has adopted a key role on the road to CO2-free mobility.