Press release: BMW is back in Hollywood with Mission: Impossible – Ghost Protocol

30.06.2011

Munich/Los Angeles. Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner.

High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise´s next film is the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision Efficient Dynamics concept vehicle, will enter series production.

“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”

Having provided vehicles for outstanding film projects, TV productions, etc. for more than 75 years, entertainment marketing is firmly established as an important building block for the BMW Group’s long-term image and product communications.

“Mission: Impossible – Ghost Protocol”, directed by Brad Bird, is scheduled for release mid of December 2011.

For more information please see www.bmw.com/mission