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MINI is still the leader in international online marketing campaigns. This time Mini makes a viral video that spoofs Rocky IV. This is in line with the previous Mini campaign of challenging Porsche to a race on June 21.
However, only a few days after Mini USA CEO Jim McDowell challenged Porsche, he received a reply of rejection. Porsche turned down Mini on the race. Of course McDowell tried to persuade Porsche to change their minds, but since then Porsche had not replied or reacted again about this matter.
Thus, Mini comes up with this hilarious video. Hopefully, this will change Porsche’s mind before June 21st.
