BMW Motorsport and Crowne Plaza Hotels announced Global Partnership

Press Release: BMW Motorsport and Crowne Plaza Hotels & Resorts today announced a global partnership, building on their original UK sponsorship agreement.

As ‘Official Partner of BMW Motorsport’ the Crowne Plaza logo is visible on the BMW 320si WTCC cars in the FIA World Touring Car Championship, and on the BMW M3 GT2s that compete in the American Le Mans Series, in the Le Mans Series and in the 24-hour classics.

BMW Motorsport Director Mario Theissen says: “Crowne Plaza has supported our BMW Team UK in the World Touring Car Championship over the past years. We are very happy that this partnership is now extended to our GT programme as well. As a successful international company, the Crowne Plaza brand perfectly fits with BMW Motorsport.”

IHG Chief Marketing Officer Tom Seddon adds: “This is a fantastic opportunity for two like-minded brands to prove just how powerful partnerships can be. In addition to sharing the same markets and relentless commitment to great service, Crowne Plaza and BMW also share many of the same customers – together offering them a great lifestyle choice.”

Crowne Plaza Hotels & Resorts is a dynamic hotel brand currently located in nearly 60 countries around the world. Truly international, Crowne Plaza offers premium accommodation, designed for the discerning business and leisure traveller who appreciates simplified elegance combined with the practicality of the latest features, as well as value for money. At Crowne Plaza, guests can enjoy a 24-hour business service, wireless high speed internet access in the lobby plus fitness and leisure facilities.