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Interbrand released their Most Valuable Brand rankings for 2013 and BMW takes the 12th spot. At the top of the rankings we have Apple which takes over from Coca-Cola as the Most Valuable Brand in the world. “As pure driving pleasure and car ownership become less of a demand driver, BMW must meet consumers’ evolving needs while fending off traditional competitors and new entrants such as Teslaâ€, says the report.
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