BMW appointed as the official limousine for Singapore Airshow 2014

*BMW reprises its sponsorship role for the fourth time.
*350 units of BMW limousines to transport VIPs and dignitaries.

Singapore. BMW Asia and Performance Motors Ltd (PML) have jointly announced their support for the Singapore Airshow 2014. The sponsorship will comprise of up to 350 units of BMW limousines, which will be deployed to shuttle VIP attendees between 11 to 16 February.

The Singapore Airshow is one of the world’s top three aviation events and serves as a global marketplace and networking platform for the world’s aviation community.

“We are delighted to be partnering with BMW on this occasion. Aside from being Asia’s largest and one of the most important aerospace and defence exhibitions in the world, Singapore Airshow will also feature high-level conferences, which will be attended by an unprecedented network of international government and military delegates and industry leaders. Therefore, it is only right to accord these distinguished guests with a premium chauffeured ride by BMW during their stay,” said Jimmy Lau, Managing Director of Experia Events, organisers of Singapore Airshow.

This year, BMW Asia and PML presented a courtesy fleet comprising of the flagship BMW 7 Series, BMW 3 Series and BMW X3 to Mr Jimmy Lau.

“As the world’s leading premium car brand, BMW is renowned for its excellence in technology, engineering and design, thereby making the brand a befitting partner for a showcase of the latest state-of-the-art aerospace systems and equipment like the Singapore Airshow 2014,” said Mr Sergio Solero, Managing Director of BMW Group Asia.

“PML is proud to support the Singapore Airshow 2014. Being a key event on the global aviation calendar that attracts the attention of global leaders from the aviation industry, we are confident that the attending delegates will enjoy the highest levels of comfort, luxury and safety during their stay when they travel in a BMW,” said Mr Say Kwee Neng, Managing Director of Performance Motors Ltd.