BMW claims the top spot with new X1

BMW has reclaimed the top spot in the premium SUV segment with the release of the new BMW X1. Designed to attract young buyers, this smallest crossover in the BMW four-model fleet is secure, eco-friendly, comes in an optional all-wheel drive, and offers superb performance. On top of that, it is also 9,000 euros cheaper than other SUVs in the same BMW segment. It just costs US$35,800 — which makes the X1 the most wanted SUV today.

In July alone, BMW was able to sell 55,550 units of the X1. A total of 64,049 units have been sold since it’s release last October 2009.

Other auto manufacturers are making competitors to the best-selling X1. Audi’s Q3, Saab’s 9-4X, and two other models by Mercedes-Benz and Infiniti are expected to compete with the X1 once they are released.  The Mini Countryman which will go on sale this September with a price tag of 20,200 euros is also a competitor. But being a sub-brand of BMW, it will bring profit to the group as well.

Key facts

Name: BMW X1.

Launch date: Europe, November 2009; United States, 2011.

Main competitors: Audi Q3, Saab 9-4X (both due in 2011), Mini Countryman

Annual sales forecast: None given; through July 2010, 55,550

Where built: Leipzig, Germany.

Base price: 27,200 euros (about $35,800)

Cleanest model sDrive18d with 5.2 liters per 100km (45 U.S. mpg) and 155 g/km of CO2

The best bits: Fuel-saving technologies such as stop-start, brake energy regeneration, optimized aerodynamics and tires with low roll resistance; optional xDrive all-wheel-drive system that improves handling and performance in all weather conditions; optional high-beam assistant that automatically dims the headlights when the system detects another car is approaching from the opposite direction or when the X1 gets too close to the vehicle ahead