BMW and PUMA Collaboration: Ultimate Racing Suit

During the BMW 3.0 CSL Homamage R unveil, a racing suit that uses a Bluetooth technology to control the connection between the car, the suit and the helmet was also unveiled. This Ultimate Suit was created in collaboration with two German brands: BMW and PUMA.

Using the latest and greatest in video projection, the suit can process the data and transfer it to the helmet. If the driver’s gloves touch the steering wheel, illuminated piping integrated into the sleeves of the suit shows the progress of information and the suits connects to the car. The helmet can now display the most important driving information, from speed, RPM, current gear to racing line and braking point.

A small secondary display on the dashboard provides less important info.

BMW says the information can be customized, but no further details are given.

PUMA’s Global Creative Director Torsten Hochstetter, says his company is using this prototype to develop future integrations with racing cars.

“We are constantly striving to innovate and develop new performance technologies and this project with BMW is a great example of what can be achieved,” Hochstetter said. “The CSL 3.0 Hommage R Concept Driver outfit project allowed us to explore innovations that will bring key benefits in the future. The notion of a concept car was translated to the driver outfit and allowed our innovation team to explore the limits of what can be achieved. We are working on developing the performance innovations for integration into future Motorsport performance products.”

Source: BMW Blog