MINI uses their Facebook channel wisely. Right now, it acts as a direct communication channel between the fans and MINI as they announce that a new concept will be unveiled on September 23 in the UK.
To give MINI fans who live in the UK the chance to take part of this exclusive launch, MINI is giving away exclusive tickets to join select journalists and BMW Group employees at the live unveiling. To win these tickets, UK fans just need to e-mail [email protected] with the subject line ‘MINI Design Concept Event’ until toady September 13, 2010.
The vehicle hidden behind the cover will be unveiled on the said date. Judging from the shape, it looks like something that is made with a John Cooper Works treatment.