BMW.SG | BMW Singapore Owners Community The Ultimate BMW Community – Established Since 2001
The official BMW brand Instagram channel now has over 10 million followers, which makes it the number one automotive brand on this social network.
The impressive figure didn’t come on its own. BMW has a comprehensive social media marketing strategy. Jörg Poggenpohl, head of Digital Marketing, explained:
The aim of our social media strategy is to optimize how we use the special features of the specific channels available to us. Instagram is made for initiating authentic dialogue with followers worldwide. It is important to us not only to celebrate our own achievements, but, above all, to share the excitement and enthusiasm of our fans and customers with an audience of millions.
If you already haven’t, make sure to visit BMW’s Instagram channel. You will find amazing content – new models, brand’s history, and the future perspective of the industry.
