[Video] Latest BMW Film Highlights A New Era

BMW released a new film with a new statement that a new era has begun. This video below shows all four BMW Group Vision Vehicles together, and is still a part of the campaign of the German Automaker for their 100th anniversary. This is their plan for the NEXT 100 YEARS and boy, does it look good.

BMW is known for being future oriented and first to release ground-breaking innovations. This has driven the identity of the company and their fascination for mobility is evident in each car they create. All BMW, MINI, Rolls-Royce and BMW Motorrad Vision Vehicles symbolise the kind of freedom the group envisions for the future.

The message of the film, a new era, is a strong one. It is a bold statement of BMW that the future has already begun. Notable themes are autonomous driving, individuality, safety through innovation and the vehicle as an active companion and advisor in everyday situations. Electro-mobility, shared mobility and connectivity are also highlighted in this video.

“‘THE NEXT 100 YEARS’ was much more than just a celebration of our company’s anniversary. Our philosophy of constantly looking to the future and setting high standards of innovation is what drives the day-to-day work of BMW Group associates,” commented Bill Mc Andrews, head of Communications Strategy, Corporate Communications and Market Communications. “In the film ‘A NEW ERA’, we are underscoring this idea and adapting it to our corporate strategy in the coming months and years.”

“A NEW ERA” will be widely integrated into the BMW Group’s digital communications, including its own platforms and social media channels. The film was shot on locations in Los Angeles, USA, and Bangkok, Thailand. Interone is the creative agency responsible.

“A NEW ERA” will also be integrated into the BMW Group Future Exhibition in the BMW Welt Double Cone.