BrandZ Says BMW is 2nd Most Valuable Car Brand

As Bimmerpost reported, BMW is the 2nd most valuable car brand in the world right now, behind only Toyota. This is quite interesting since BMW has actually dropped eight percent in value, to $24.6 billion. Its rival Mercedes-Benz, for example, can rise in value and still stay below the Bavarian brand.

However, BMW needs to take this drop seriously and work on improving their value despite the high rating, as it’s the highest drop this year. Apparently, it happened because the company has invested a lot into new technologies but also, the U.S. sales have dropped. They can only hope the investments will pay off, but it will certainly take a long time.

Coincidentally, Toyota, the most valuable car company, has similar strategies as BMW – they are both working together on a sports car about to come soon. It’s expected that the BMW Z4 / Toyota Supra will help both brands increase their value further.