[First Videos] BMW Concept X7

BMW has just unveiled their largest and most luxurious SUV to date – the X7. As with BMW’s most recent new model reveals – such as the 8 Series and the Z4 Roadster – the X7 is being shown in Concept form, this time under the company’s hybrid iPerformance moniker. BMW is trying to signify how imposing the new X7 is and seems to be doing so in almost a Rolls Royce sort of way, with brash and bold features. Here are the first videos for a closer look at the vehicle:

“The Concept introduces the BMW Sports Activity Vehicle DNA into the luxury segment. The new BMW design language employs just a few, extremely precise lines and subtle surface-work to raise the bar in terms of presence and prestige,” said Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW Concept X7 iPerformance has a luxurious and sophisticated feel to it, thanks to its understated use of forms and incredibly precise details.”