BMW Officially Launches Access: A Vehicle Subscription Service

The rumors have finally come to an end. BMW officially launched its first vehicle subscription service today called Access. The new service will provide members with unlimited access to a diverse fleet of BMW vehicles through a single monthly subscription.

The pilot of the program kicked off in Nashville, TN, USA. If BMW sees potential in the pilot run, it may soon be expanded to the entire US. This is going to be a great option to people who want to buy or lease one car. Now they can just pay a monthly subscription and get access to a number of cars. The program will be facilitated by local BMW dealers who are responsible for vehicle deliveries and maintenance.

Requesting a vehicle is done through an app (available for both iOS and Android). Once a vehicle has been requested, a BMW concierge will personally deliver the vehicle most closely matching the member’s needs to their location at the desired time. Vehicles arrive fully fueled and freshly detailed with personal preferences already pre-set. There is no limit to how often members can switch vehicles within a given month.

“As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand. With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles” said Ian Smith, CEO of BMW Group Financial Services USA and Region Americas. “Subscription-based services are of emerging interest for our customers, and we’re excited to be offering a mobility service to meet their individual and evolving needs.”