BMW XM: Label Red to Label – What You Need to Know

BMW is ditching “Label Red” for a simpler “Label” designation, aiming for clarity in naming without an official announcement. Speculation arises on possible colour-specific names for future XM Label models. 

The BMW USA website has updated the name, and a $9,900 discount on the XM is available from November 2 to November 30, 2023, exceeding the $7,500 tax credit for lessees.

Despite its unconventional aesthetics, the BMW XM Label Red boasts a robust 738 hp and 738 lb-ft of torque, accelerating from 0-60 mph in 3.7 seconds, with a top speed of 175 mph. 

Priced at $189,995, excluding the limited BMW 3.0 CSL, it offers standard features and customization options through BMW Individual, making it the epitome of luxury and performance in BMW’s current lineup.