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In Seoul, BMW South Korea disrupts traditional car shopping with a flagship store in Gangnam. Displaying the eighth-gen 5 Series and the new i5 electric model, Kolon Motors set up shop at Club D Cheongdam, offering a unique, relaxed experience until January 7, 2024.
Test drives allow buyers to compare the ICE and EV variants, with added perks like a one-month Club D Cheongdam membership and a six-month mobile charging subscription for i5 buyers.
Kolon Motors also opens the BMW Chuncheon Integration Center, a vast 3,000-square-meter, four-story facility featuring seven vehicles, including the striking XM. Providing 15 service bays emphasizes BMW’s dedication to comprehensive customer service. In Busan, Dongsung Motors reopens with a stunning 17-car showroom, including a dedicated M Performance Studio and Garage for M models.
Meanwhile, the X5 LCI First Edition is exclusively available online, continuing BMW’s trend of special editions like last year’s M135i, M3 Competition, and M550i, all sold on shop.bmw.co.kr.
