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Painted in Brooklyn Grey and equipped with the optional M Sport Package, the 5 Series Sedan embarks on an unforgettable adventure through the safari park. From encounters with lions and tigers to playful interactions with monkeys and a friendly giraffe, the electric vehicle sustains minor damages along the way, demonstrating its resilience in the face of nature’s challenges.
What sets this commercial apart is its authenticity – instead of relying on CGI, BMW opted for real animals to create a genuine and immersive experience. Collaborating with animal welfare experts, the brand ensured the well-being of the animals throughout the filming process, emphasizing its commitment to ethical practices.
While some may question the authenticity of the damages incurred by the i5 eDrive40, there’s no denying the creativity and execution behind BMW’s marketing strategy. By seamlessly blending real shots with clever CGI trickery, the commercial not only entertains but also reinforces BMW’s service promise – “Whatever Happens.” Whether navigating through a safari park or city streets, BMW assures its customers that they’re covered for the right price.
BMW’s safari adventure reminds us that innovation still thrives in the world of marketing. With a captivating storyline, stunning visuals, and a touch of nature, this commercial leaves a lasting impression, proving that when luxury meets ingenuity, the result is truly extraordinary.
