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BMW has unveiled a dynamic global campaign to spotlight its wide range of fully electric vehicles, including the BMW i4, i5, i7, iX1, iX2, iX3, and iX. This campaign blends the brand’s core values—performance, innovation, and luxury—with its bold move towards electric mobility, capturing the excitement of this shift while staying true to BMW’s legacy of driving pleasure.
The heart of the campaign is a 30-second video that takes viewers on a journey through BMW’s history, from its racing heritage and design achievements to its leap into electric mobility. Soundtracked by Benson Boone’s hit song “Beautiful Things,” the video emphasizes drivers’ emotional connection with BMW, whether behind the classic or the latest all-electric model. The video is widely shared across social media platforms, further enhancing its reach.
In addition to the hero video, the campaign features several reels highlighting key aspects of the brand, such as performance, heritage, and community. These multimedia assets, supported by reels focused on BMW’s electric models, deepen the audience’s engagement with the brand’s transition to electric vehicles, showcasing how BMW retains its joy of driving while embracing cutting-edge innovation.
Alongside the video content, a series of visually striking images display BMW’s electric lineup in natural settings, capturing the beauty of the cars’ design. With powerful imagery and storytelling, BMW’s campaign shows that its electric vehicles aren’t just about sustainability but elevating the driving experience to new heights.
