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BMW is turning heads in Europe by bundling a curated set of premium features into special Individual Editions of its largest SUVs. The X5, X6, and X7 now come with eye-catching options rolled together at a potentially lower cost than if you selected each individually. While these editions remain exclusive to the European market, they underscore BMW’s commitment to personalisation and hint at the possibility of broader availability later on.
The new package includes an extensive palette of BMW Individual paint finishes—up to 49 colours on certain models—letting owners pick anything from a moody Frozen Black Metallic to the vibrant San Marino Blue Metallic. Paired with 22-inch wheels and added touches from the M Sport Pro pack (such as distinctive brake callipers and an illuminated grille), these SUVs project a bold, bespoke presence before you even step inside.
That custom vibe continues in the cabin, where special seat designs and leather selections elevate the premium experience. BMW also throws in its Individual headliner to ensure the interior stands out as much as the exterior. Though the X7 still treats these new paint choices as an extra-cost option, sources suggest buyers will still be ahead financially compared to ticking all these boxes individually.
Exact numbers remain under wraps, as pricing details haven’t been finalised, and the web configurator has yet to be updated. Nonetheless, production runs from April through November 2025, so if you’re a well-heeled European buyer seeking exclusivity, time is of the essence. For the rest of the world, interest in these Individual Editions could encourage BMW to roll out similar offers elsewhere—meaning those who crave a distinctive look at a (comparatively) wallet-friendly price may not have to wait forever.
