BMW 740e iPerformance and 740Le iPerformance has Just Arrived

In any car model, branding is very important. BMW recognizes this and really tries to do their best at branding cars properly. In determining a badge for a vehicle, the German automaker takes into account the ability of customers to recall the name so it will have an impact. They usually leverage a lot on familiarization and association. With that in mind, meet the newest BMW 740e iPerformance and the associated long-wheelbase and xDrive models, now on sale!

BMW did not think about fancy marketing in naming these cars. The cars are powered by the latest-generation four-cylinder petrol engine with BMW TwinPower Turbo technology and an electric motor. Together at work, the system is able to deliver 240 kW/326 hp in output.

The inspiration for the electric drive system is the principle of a permanently excited synchronous motor. It prides itself with a high power density and a maximum output of 83 kW/113 hp. Peak torque is 250 Newton meters (184 lb-ft).

Fully integrated into the eight-speed Steptronic transmission is the electric motor. The gross capacity of the high-voltage lithium-ion battery is 9.2 kWh and net capacity of 7.4 kWh. It is located under the rear seat. It is space-saving and also provides optimum crash safety.

The BMW 740e iPerformance sprints from 0 to 100 km/h (62 mph) in 5.4 seconds. For the BMW 740Le iPerformance, its 5.5 seconds. The quickest one at 5.3 seconds is the xDrive model.

The average fuel consumption of the new BMW 740e iPerformance with standard wheelbase and the new BMW 740Le iPerformance with long wheelbase is 2.2 – 2.0 liters per 100 kms (112MPG). CO2 emissions is around 43 grams per km.

As a distinguishing factor, these iPerformance models is adorned by the “i” logo. Additional features include BMW i-style blue accents on kidney grilles, wheel hubs and eDrive logo on the C-pillar. These are strong branding traits for the iPerformance line, much like the M Performance cars.