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The BMW will officially be the team partner in the Formula E championship. The Bavarians will join the team of Michael Andretti in the leading electric cars racing series in the world.
Meanwhile, the BMW i Series is still the “Official Vehicle Partner” of Formula E. The i8 has proved itself to be the efficient car with a great performance eve since it entered the series in the season of 2014/15.
The Senior Vice President Brand BMW Hildegard Wortmann said:
The new motor racing strategy is particularly characterised by a strong ‘brand fit’. The different commitments ideally contribute to the attributes that fans and customers connect with the respective brand. We will extend the existing target groups and will – for instance – become even more visible for urban and young customers, as with our Formula E commitment. Overall we are very well positioned with this strategy in motorsport and are represented on the most important markets worldwide. BMW and motorsport – they belong together. This combination has always shaped the brand.
The announced cooperation should last for two seasons initially. It will probably start in the season of 2018/19.
