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The BMW i4 eDrive 35 has emerged as a standout in BMW’s electric vehicle lineup, pivotal in reversing the company’s sales trajectory in 2024. As a well-rounded, entry-level electric sedan, the eDrive 35 proved to be a game-changer for BMW Australia, contributing significantly to the brand’s resurgence in the increasingly competitive prestige car market.
Originally launched as part of the i4 series in 2022, the five-door electric liftback received a major boost with the introduction of the eDrive 35 variant at the close of 2023. This model brought a more accessible entry point to the lineup, blending BMW’s signature rear-wheel-drive dynamics with an appealing design and impressive standard features. The impact was immediate—sales of the i4 skyrocketed from just over 350 units in 2023 to over 2000 in 2024, with the eDrive 35 alone accounting for 82% of the volume.
The BMW i4 eDrive 35 offers a compelling package for buyers, combining an ample electric driving range, advanced technology, and a sophisticated aesthetic. It managed to outsell several established BMW models, including the 1 Series hatch and 4 Series variants, solidifying its place as a cornerstone of BMW’s electric vehicle strategy. Despite being positioned as an entry-level option, its driving performance and features align seamlessly with the premium expectations of BMW customers.
The model’s strategic pricing ensured it remained under the Luxury Car Tax threshold, a significant advantage in the Australian market. This also made it an attractive option for buyers utilising novated leases, amplifying its appeal to professionals seeking tax benefits alongside luxury. Although customisation options are limited, packages like the Enhancement Package provide added value without exceeding tax limits, offering popular features such as heated seats, multiple paint colours, and a sunroof.
The introduction of the i4 eDrive 35 marked a critical turning point for BMW. It bridged a gap in its electric vehicle lineup and demonstrated how a carefully crafted variant can bolster sales and enhance market presence. Its role in driving BMW’s sales success highlights the growing importance of accessible, well-equipped electric vehicles in the luxury market.
