BMW Group sales achieve best-ever start to the year

After a sixth consecutive record-breaking year, the BMW Group sales achieved their best-ever start to the year with January figures showing increased deliveries in all world regions. With its three premium brands, BMW, MINI and Rolls-Royce, the BMW Group delivered a total of 163,288 vehicles worldwide, an increase of 6.8% compared with January last year.

“We’ve started the year well, building on the success of 2016,” said Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Marketing BMW. “We’re confident that the new models we’re bringing to market this year, especially the new generation BMW 5 Series which is about to arrive in dealerships, will ensure further momentum as the year goes on. We continue to focus on profitability and sustainable levels of growth distributed around the world,” he added.

BMW Group electrified vehicle sales were up 115.8% on the same month last year with 5,232 BMW i and BMW iPerformance vehicles handed over to customers in January.

MINI also achieved increased sales in January: with a total of 19,563 delivered to customers around the world, sales were up 3.7% compared with the same month last year.

Following record sales of more than a million vehicles in 2016, January deliveries of BMW and MINI in Europe were up 3.5% (63,915). While almost all markets registered growth, the BMW Group’s home market, Germany, saw registrations increase 17.2% (20,034). Sales in the UK, the region’s second largest market, grew 4.9% (9,921) and deliveries in France rose by 5.4% (5,556).

Sales of BMW and MINI vehicles in Asia achieved double-digit growth with 66,719 vehicles delivered to customers (+12.1%). Sales in the region’s largest market, Mainland China, topped the 50,000 mark for the first time in a single month, with deliveries totalling 51,345, an increase of 18.2%.

Overall BMW and MINI sales in the Americas were stable with a 1.0% increase compared to the same month last year (26,940). In the USA, a total of 21,219 vehicles were delivered to customers (-0.5%) while Canada grew sales by 2.5% (2,337).

BMW Motorrad also had a good start to the year with a total of 7,503 motorcycles and maxi-scooters delivered to customers, an increase of 0.2% on the same month last year.