BMW i8 Protonic Red now at US Dealerships

US dealerships will have 100 units of the new BMW i8 Protonic Red to be sold in the market. One is being showcased at the Century West BMW dealership and people have started to notice how good-looking this variant is.

“Everyone is tired of the white, blue and grey-painted BMWs,” says Chris Marino, General Sales Manager. It is something new and flashy that excites the crowd.

Carbon fiber design elements accentuate the car for the interior trim. The dark NESO interior seating with red-woven stitching is not too shabby either. The headrests have the embossed i8-logo. Grey seat belts with contrasting stitching and special interior mats make also complete the interior feel of the Protonic Edition.

The car sits on Style 470 20” wheels in Orbit-Grey Metallic and reached 0-60 in just 4.2 seconds. It definitely tries to show off what can be achieved when sustainable engineering is mixed with design-evolution.

“It absolutely gets attention,” Marino says. “An i8 is always sure to catch a glance, but the Protonic Red Edition is set to create a sig-alert in Los Angeles’ apocalyptic nightmare of a traffic-grid,” added Marino.

“I’ll happen to glance over when driving the car, and not in the many BMW’s that I’ve driven, do I see as-many people wanting to take this i8’s picture.”

Regarding those who do not agree that BMW should have an electrical-hybrid powerplant powered car, Marino says: “The purists will have to adapt. The i8 and its propulsion systems represent the direction BMW is taking its engineering and while the 2002-crowd may not follow-along, the rest of us will fall in love.” The variant will appear in other dealerships soon.

Source: BMW Blog