Electrifying Excellence with the BMW i4 M50

BMW M GmbH continues to set new benchmarks in the automotive world, achieving record-breaking sales for the 13th consecutive year. A key highlight of this success is the BMW i4 M50, the all-electric model that has captured hearts worldwide for the third year in a row. This Gran Coupé redefines performance in the electric vehicle segment, seamlessly merging agility, precision, and dynamism with a sustainable driving experience.

Photo from BMWGroup PressClub Global

The BMW i4 M50 features dual electric motors delivering an impressive 400 kW (544 hp) combined output, propelling it with remarkable speed and control. Offering a range of up to 522 kilometres (WLTP), it’s not just about power but practicality. This model exemplifies BMW’s commitment to integrating high-performance technology into electrified mobility, creating a vehicle that’s as thrilling as it is efficient.

The success of the i4 M50 reflects BMW M’s technology-neutral approach, catering to diverse driving preferences. While its electrified models continue to surge in popularity, BMW M has also seen significant growth in traditional combustion-powered and hybrid vehicles. High-performance models like the BMW M2 and M3 Touring contributed to this momentum, showcasing that BMW’s legendary motorsport DNA remains vibrant across all powertrains.

Globally, the appeal of BMW M vehicles is undeniable, with nearly one in ten BMW cars sold belonging to the M lineup. This underscores the enduring allure of their exceptional design, driving dynamics, and manufacturing excellence. Markets such as the USA, the UK, and Germany saw BMW M dominating the sports car segment, cementing its leadership in the industry.

Looking ahead, BMW M GmbH is set to expand its model range, pushing the boundaries of innovation in electric, hybrid, and combustion vehicles. As the i4 M50 continues to lead the charge in redefining electric performance, BMW M’s unwavering dedication to motorsport-inspired engineering promises to deliver even more exhilarating vehicles in the future.

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