[Photos] BMW i8 Memphis Style Edition at Frankfurt 2017

Arguably one of the most eye-catching BMW cars in the Frankfurt Auto Show this year is the BMW i8 Memphis Style Edition designed by Garage Italia. This iteration unveiled earlier this year as a tribute to the Memphis Style of the 1980s, which was founded and lived by artists in Milan.

The new interpretations of the year 2017 were not designed by Michele de Lucchi, but by the creative minds of Garage Italia Customs working under Lapo Elkann. The style is clearly provocative and was inspired by movements like Art Deco and its surprising geometrical shapes, Pop Art with its bright colours and Kitsch as a way to detach from the minimalist design of the 70s.

Inside the cabin, the different materials chosen for the upholstery (technical fabric, Alcantara® and Foglizzo leather) are in strong contrasting chromatic matches. Bright colors, from orange to purple, green and yellow are the main features along with the tailored graphic patterns.