BMW ReachNow service suspended in Brooklyn until January

BMW Group announced ReachNow’s latest city expansion into Brooklyn, NY, in a press conference last November at the Los Angeles Auto Show. People in Brooklyn already got excited about the free-floating premium car sharing service, especially they get to be the first East Coast market to try it out. Just a month later, BMW announced that the service has been temporarily suspended by ReachNow.

Customers quickly noticed the decline of available vehicles to book for the service even if BMW announced there were 250 available ones. Understandably, many of them were disappointed about it and they started reaching out to ReachNow Support.

In a statement to GeekWire, BMW said there were vehicle maintenance issues and a problem with the app displaying the correct number of cars. The service is now offline and will resume operations in early January.

“Due to a perfect storm of 3 factors: strong demand for the cars, unprecedented delays in vehicle maintenance, and a technical issue that caused fewer cars to show up on the map than were actually available, Brooklyn members were experiencing a deep shortage in cars,” BMW said in a statement. “To ensure that we deliver the unparalleled level of service that our members expect, we made the decision to take the system offline versus having members continue to have an experience that didn’t meet our standards while we worked to fix the problem. We expect to restore service in early January but are working to get it back online as quickly as possible.”