BMW’s Aggressive Plan: 40 Car Products by 2018

There’s currently no shortage in terms of variation in the BMW product line. However, BMW surprises us with plans of a very aggressive plan on product offensive: 40 car products in 2018. This will be a mix of new and revised cars.

“We intend to launch more than 40 new and revised models of our three premium brands on the market during 2017 and 2018. The new product offensive began successfully with the launch of the new BMW 5 Series in February, further raising the bar in the business sedan segment,” said BMW CEO Harald Krüger.

This aggressive offensive is aligned with BMW;s goal to increase sales revenue and profitability. This would also help BMW earn more to finance their R&D on electric and self-driving cars. “Leadership in innovation and sustainable profitability are the keys to our success. That’s why, we are fully focused on meeting the wishes and needs of our customers, with the aim of igniting their enthusiasm for mobility day after day with appealing products and services,” said Krüger.

According to Nicolas Peter, member of the Board of Management of BMW AG responsible for Finance, “Sustainable profitability and innovation leadership go hand in hand. Drawing on our underlying operational strength, we are therefore aiming to achieve an EBIT (Earnings Before Interest and Taxes) margin of between 8 and 10 percent in the Automotive segment for the eighth year in succession,”.

Peter continued by saying “By maintaining operational performance at a consistently high level, while at the same time focusing on the areas that are becoming increasingly relevant for customers, we will continue to generate sufficient resources to finance the high upfront expenditure needed to shape tomorrow’s mobility.” So basically, BMW needs to remain highly profitable so as to fun the technology of the future.

The emphasis of the aggressive plan would be on the BMW X7 lineup and 7 Series lineup. Also expect a new 8 Series, 6 Series GT and corresponding M variants.