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Regardless of how many new cars Munich produces, the 3 Series will always be the BMW symbol for most customers. Any missteps in updating such a widely used product may cost the manufacturer thousands of sales. Life Cycle Impulse for the G20 hasn’t made any radical changes to the vehicle’s status quo, as it retains the G20’s conventionally sized grille, single-unit headlamps, and lack of flashy flourishes.
The video displays LCI’s M340i xDrive in Dravit Grey Metallic. The usual wheels are 18 inches, but these are 19 inches and bi-colored to match the exterior. For a more aggressive appearance, the M340i features the same characteristic M side mirror caps as found on current M Performance models.
The Shadowline package, which darkens the front grille and headlamps, contributes to the covert character. For example, the kidneys on the M340i have larger honeycombs, and the lights have a sharper-looking interior structure than in the pre-LCI model. The front bumper has also been tweaked a little. BMW will use chrome emblems instead of Cerium Gray, beginning with the 2023 model year. Red vertical reflectors are at the four corners of the bumper, and the diffuser has parallel vertical fins. Dual exhaust pipes give the back of the car a brawny 6 Series flair.
Within, the Tacora Red Sensatec upholstery and Aluminum Rhombicle Anthracite accents give this M340i a luxurious feel. The iDrive 8’s twin displays steal the show, but a more minor gear selector is also located lower on the middle stack. BMW slimmed down the original central air vents to create room for the larger display, therefore the physical buttons for the climate settings are no longer present. Reports suggest that the current-generation 3 Series will remain in production until early 2027.
