New Ad: BMW 4 Series M Performance Accessory Range

BMW’s marketing campaigns for the BMW M Performance accessory range have become intense the past years to push for the line’s popularity. A lot of press cars are also getting fitted with M Performance Accessory Range for more visibility. This is mainly driven by BMW’s desire to profit from their customers who want to tune their cars. Tuning is a multi-billion dollar industry on its own. To add to that, most consumers would prefer tuning their car using original parts from the automaker itself.

The video above shows a new ad for the UK market where BMW showcases their M Performance Parts. It shows a variety of ways in which customers can tune their BMW vehicles.

The BMW 4 Series Coupe featured here looks like it has the complete M Performance accessory kit. The 4 Series Convertible shows a subtle look, while the BMW 4 Series Gran Coupe shows an moderate tune.

Showing these three differently tuned vehicles does drive to a point. It doesn’t matter if you want to go few, in the middle, or full blast in tuning, BMW can work that out for you through the M Performance Accessory Range.