BMW at the Consumer Electronics Show (CES) 2017

The Consumer Electronics Show (CES) 2017 will take place in Las Vegas on January 5 to 8 and BMW is ready to surprise people with what they have in store. BMW will present radical change that they are planning in the very near future, together with a vision of an interior that is intended for fully automated driving.

At the Consumer Electronics Show 2017 show, BMW will be showcasing the potential of connected mobility with demonstration drives in a prototype based on the new BMW 5 Series Sedan. This will provide an opportunity to experience innovative digital services underpinned by BMW Connected and the flexible Open Mobility Cloud platform. BMW will also present the BMW Connected Window – its vision for an innovative digital touchpoint highlighting the breadth of possible applications for BMW Connected services not only in the car but also in the home. Looking into the future of interior design, the focus will be on innovative display and control technology. The BMW i Inside Future sculpture at the CES show will showcase BMW HoloActive Touch, which marks a new dimension in how drivers select and control vehicle, navigation, infotainment and communication functions.

Demonstration drives in the BMW 5 Series Sedan-based prototype will shine the spotlight on a personalised, connected driving experience in a highly automated vehicle. A variety of technical modifications to support automated driving, based on the research & development projects of autonomous driving, have been incorporated into the new BMW 5 Series for the purposes of the demonstrations. On specific route segments, drivers can hand over both longitudinal control tasks and lateral control to the assistance systems, which frees them up to concentrate on other activities. The sensor and control technology that makes it possible for drivers not only to delegate acceleration and braking to the vehicle but also to take their hands off the steering wheel for long periods at a stretch is based on a further-refined prototype solution based on the driver assistance systems already fitted in today’s production vehicles. This is another reminder of the high quality and potential of the technology already deployed in current BMW models.