BMW Group best-ever March and first quarter sales recorded

BMW Group’s best-ever March and first quarter sales was recorded this month. The company gathered sales in the month totalling 254,862 which was a 5.9% increase year-on-year. There is a total of 587,237 vehicles have been delivered to customers around the world so far this year.

“We’ve achieved a strong start to the year, with our X-family models and the BMW 7 Series being the main growth drivers,” commented Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Brand BMW. “March was the first full sales month for the new BMW 5 Series Sedan and the customer feedback for this benchmark car is already very positive,” he continued. “Our electrified models also continue to show extremely strong growth, with almost 20,000 sold in the first quarter, meaning we’re on track to achieve our target of 100,000 electrified vehicle sales this year. As we start the biggest model offensive the company has ever undertaken, I’m confident 2017 will be another record year for the BMW Group, retaining our leading position in the industry,” he added.

Many models throughout the range contributed to this growth: in March, deliveries of the BMW X1 increased 21.0% (26,759), sales of the BMW X5 were up 20.7% (17,678) while deliveries of the flagship BMW 7 Series grew 74.8% (7,134). The BMW 5 Series, of which the new generation sedan had its first full month on sale in most markets, was delivered to around 35,000 customers worldwide.

Since the beginning of the year, almost 20,000 electrified vehicles have been delivered to customers worldwide, double the number sold by this time last year. First quarter production of electrified vehicles totalled more than 24,000 vehicles.

Sales of MINI brand vehicles achieved their best-ever March with a total of 42,447 delivered to customers around the world, an increase of 8.7% compared with the same month last year.

Following the second highest annual sales record in 2016, Rolls-Royce Motor Cars sales in the first quarter of 2017 were up year-on-year. This was based on full market availability of Dawn compared with the same period last year. In total, 733 Rolls-Royce motor cars were delivered to customers across the globe (+33.0%). Demand for Rolls-Royce models remains strong in most regions, although this is set against ongoing market volatility in the global luxury industry as a whole. Rolls-Royce continues to strive for long-term sustainable growth.