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Purchasing a premium car offers the perk of extensive manufacturer-provided personalization. BMW shines in customization, presenting a wide variety for its flagship 7 Series and affordable models. Although customers frequently choose unique colours for larger, more expensive vehicles, BMW’s Individual Paint remains an option for the budget-friendly 1 Series.
The M3 Touring exemplifies the vast customization options available. For example, a wagon in a rare colour like Zanzibar II is a stylish G81 choice. We can assume that the long-roof M3 featured in BMW Bulgaria’s photo shoot is the only one in this unique hue. The roof flaunts a glossy black finish, while the side mirror caps maintain their exposed carbon fibre look.
BMW offers only the eight-speed Steptronic in the Competition model with xDrive. This makes it the sole option for the first-ever M3 Touring without a manual transmission. The speedy wagon can be adorned with a retro roundel logo celebrating M’s 50th anniversary, as seen on this model. M Performance Parts enhance the M3 Touring’s sporty look for added flair.
Though based on a 3 Series Touring, the extra power comes at a price. The entry-level BMW 318i starts at €46,300, while the M3 begins at €101,300 in Germany, excluding standard choices, individual paints, or MPP extras. Munich will soon launch a pricier fast wagon, and by 2025, the larger M5 Touring should return, featuring a plug-in hybrid V8 with over 700 horsepower.
