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Only one month after BMW launched the current-generation M4 in September 2020, the high-performance coupe gave way to its first limited-edition model. Only 150 M4 Competition x Kith units were produced in collaboration with the New York lifestyle company. Each came in a matte colour from the Individual collection. In this new video, a Frozen Black BMW M4 Competition model stars with its altered roundel. This marks the first time the carmaker has changed its emblem for a partnership.
It’s difficult to ignore the enormous Kith logo and the M colours on the carbon fibre roof in addition to the sophisticated paint job and bright logo with an additional ring around the roundel. That’s because the brand’s name, which contrasts with the well-known three M hues, is visible on the trunk lid. Alternative variations are available in Frozen Brilliant White and Frozen Dark Silver for individuals who feel that this finish is too ominous.
Based on the Competition model with xDrive, this limited-edition coupe highlights its carbon bucket front seats with distinctive embroidery on the headrests and centre armrests. The M hues of the body-hugging seats provide an excellent contrast to the predominantly black interior. As for the Kith logo, it illuminates the seats in place of an illuminated M4.
BMW stated in January that all vehicles built beginning this spring would include the iDrive 8. This was the first significant update for the M4. According to some predictions, a fully functional Life Cycle Impulse will appear around 2025.
Following the release of the $109,250 M4 Competition x Kith, the two companies have once more worked together. An i4 M50 was released with a special Vitality Green paint last year. There were only seven vehicles, each with a caramel interior with Merino leather and laser-engraved emblems.
