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In 2024, the BMW XM SUV makes a bold statement with its powerful V8 engine, high horsepower, and substantial price tag. It’s available in two versions: the standard trim and the exclusive BMW XM Label, previously known as “Label Red.” Despite being largely unchanged since its 2023 debut, this divisive SUV continues to impress. The BMW XM delivers on its promises with its eye-catching design, impressive hybrid powertrain, and a suite of advanced BMW technologies. However, for those seeking a more authentic motorsport experience, the X5 M or X6 M SUVs might be a better choice. Surprisingly, this standalone M product since the BMW M1 shines as both a light-duty sports vehicle and a full-time SUV.
In 2024, the M Division introduces its first plug-in hybrid electric car (PHEV), the BMW XM. This SUV combines M xDrive all-wheel drive, an electric motor, and a twin-turbocharged V8 engine. Shifting is managed by the familiar eight-speed ZF transmission, and the 2024 BMW XM can travel approximately 30 miles on electric power alone. The baseline specifications for this SUV include 644 horsepower and 590 pound-feet of torque. In the case of the Label versions, these numbers are boosted to 738 for both horsepower and torque. Remarkably, the BMW XM Label stands as the most powerful BMW M car ever produced.
As per BMW, the standard BMW XM can accelerate from 0 to 60 mph in a brisk 4.1 seconds, while Label models can achieve this feat in half the time. Although we haven’t conducted instrumented tests ourselves, these claims are credible. The ride quality of the 2024 BMW XM is notably firm, similar to that of the lighter and quicker X5 M. However, feedback from those who have driven it at BMWBLOG suggests that it may not be particularly enjoyable.
The EPA projects the 2024 BMW XM to achieve a fuel economy of 14 mpg when running on gas and an impressive 46 mpg when utilizing gas and electricity. While most buyers prioritize the BMW XM’s performance, the PHEV drivetrain may attract eco-conscious consumers. It competes with rivals like the Range Rover SVR and AMG GLS 63, but both vehicles offer better all-petrol efficiency. This highlights one of the BMW XM’s perplexing dualities, making its value proposition complex.
The interior of the 2024 BMW XM exudes luxury and offers all the expected creature comforts at this price point. Standard features include heated, massaging, and ventilated seats and heated and cooled cupholders. Additionally, it boasts a Harman Kardon sound system with 16 speakers. For those seeking even higher audio quality, there’s the option to upgrade to the $3,400 Bowers & Wilkins system, which is a compelling choice given the vehicle’s price.
Regarding cargo capacity, the high-performance SUV provides 64.3 cubic feet of space, slightly less than the X5 M (72.3) and the 2024 AMG GLE (74.9). However, it offers more usable space than the X6 M by approximately 5 cubic feet and surpasses the Porsche Cayenne (60.3). Additionally, each XM comes with a custom bag that neatly fits in the trunk, allowing owners to flaunt their luxurious SUV ownership wherever they go.
The plug-in hybrid XM starts at $159,000, while the XM Label commands an impressive premium of $26,000. To justify choosing the XM over its rivals, you must genuinely appreciate its design and driving experience. Competitors, both from within and outside the brand, often deliver superior performance at a lower cost, such as the Porsche Cayenne Turbo, X5, or X6 M. While the XM boasts more striking styling than any other vehicle in the lineup, it does offer the opportunity to stand out.
