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BMW reported a 34.1% increase in fully electric vehicle sales for the first half of 2024, with 179,557 units delivered. Overall, BMW’s sales grew by 2.3%, totalling 1,096,486 units, surpassing its competitors and gaining market share in Europe. The BMW Group, including MINI and Rolls-Royce, sold 1,213,359 vehicles.
Jochen Goller, BMW AG’s Board Member for Customer, Brands, and Sales, credited the robust sales to the company’s attractive product portfolio and the dedication of BMW Group employees and retail network.
BMW’s upper premium segment also grew, with the BMW 7 Series increasing sales by 22%. Other models, like the BMW X1 and 3 Series, showed strong performance. BMW M GmbH’s new M5 electrified sedan generated significant interest, contributing to a 5.1% sales increase with 99,517 vehicles sold.
MINI has delivered 114,054 vehicles, with new models like the MINI Cooper and Countryman boosting sales. Rolls-Royce launched the popular Cullinan Series II, delivering 2,819 motor cars. BMW Motorrad sold 113,072 motorcycles and scooters.
Looking ahead, BMW Group anticipates continued success with the full availability of the BMW 5 Series, including the i5 Touring, and the ongoing launch of the New MINI Family. The company’s diverse drive train technologies position it well to meet global customer preferences.
