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BMW enthusiasts are some of the most loyal around, and a recent survey confirms their high satisfaction levels. Strategic Vision has unveiled the Most Loved Vehicle (MLV) Awards for the latest year, with the iconic German luxury brand clinching victories in four out of five categories.
For the Luxury by Youth category, targeting individuals under 29, the 3 Series Sedan took the top spot. The X4 won in the Luxury by Women category. African American consumers preferred the 4 Series Coupe and the iX as their luxury vehicles of choice. The i7, with its all-electric setup, secured a win in the Alternative Powertrain category for full-size premium sedans.
The X4’s position at the bottom of the podium, with the 4 Series Coupe and iX leading in first and second places, highlights African American consumers’ strong preference for BMWs. Additionally, the 5 Series Sedan and X6 ranked fifth and fourth, respectively. In the Alternative Powertrain category, the i7 outperformed competitors, ranking above the Mercedes EQS in second place and the Tesla Model S in fifth.
Strategic Vision examined 121 vehicle qualities, collecting data from 82,474 new car owners for its Most Loved Vehicle survey. According to Alexander Edwards, the company’s president, BMW models offer a cherished experience, prioritizing essential vehicle attributes. He noted that the 3 Series appealed to younger buyers thanks to its superior interior, dynamic driving, and ample space for driver and passenger.
