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The first compact sports sedan with a BMW badge made its world premiere in China: the all new BMW 1 Series Sedan. This model was created in a collaboration between the BMW Group and BMW Brilliance Automotive Ltd. (BBA). The launch of the car will help BMW explore the reception of such a car in the Chinese market. It also pushes the premium compact segment in China to new limits.
In the creation of the all new BMW 1 Series Sedan, BMW was inspired to cater to Chinese customers. Thus, the car was made to exclusively cater to the Chinese market and its specific needs. Production and sales will happen in China only so this model is much localised. Producing it in China also gives BMW lots of savings in production and delivery since they will not need to ship the car from overseas.
Chinese engineers were heavily involved during the development and testing of the new BMW 1 Series Sedan. It was subjected to intensive road tests at the BMW headquarters to ensure that it is up to BMW’s global standards. The car was tested in different road terrains and climates in China.
Fine-tuned to fit the needs and habits of the Chinese customers, the BMW 1 Series Sedan is perfect to use in that specific environment. It features a double kidney grille, LED double round headlamps, and the iconic Hofmeister kink.
This vehicle is the fifth locally –produced BMW in China; following suite from the successful launches of the BMW X1 and the BMW 2 Series Active Tourer.
