The New BMW and MINI Tyre Insurance, Free for 36 months

Purchasing original BMW and MINI Tyres or complete wheel sets with star marking just got better. All customers will now automatically receive the new BMW and MINI Tyre Insurance for 36 months free-of-charge. The insurance provides 100% reimbursement of tyre costs for damage in the first year of purchase. This is the first time that this deal has been offered in the industry and once again, the BMW Group is setting a new standard.

This means that for a period of 36 months, customers are insured against all forms of tyre damage caused by sharp objects, such as nails or broken glass, damage resulting from hitting the kerb during parking, vandalism and theft. No fuss or complicated rules about claiming insurance. Insurance coverage is determined only by the purchase date. BMW is now only becoming very transparent to the customer, they also make the policy easy to understand. In the second year, the BMW Group covers 75 per cent of costs and in the third year, half. The BMW Group thereby guarantees carefree “Sheer driving pleasure” and safe travels at no extra cost.

“Our tyre insurance offers customers a full-service package at no cost. One reason more for our customers to buy Original BMW and MINI Tyres or complete wheel sets,” explains Christian Mück, Vice President Marketing Management Products & Services at the BMW Group. “In this way, the BMW Group is demonstrating once again that customer satisfaction and premium service are our top priority.”

The BMW Group is confident about their tyres. Tyres are tested for around 50 different factors, including wear, braking distance, high-speed performance and comfort in extensive simulations and strict field tests. The result is Original BMW and MINI Tyres with star marking tailored to the specific model and drive system – for example, BMW xDrive or MINI ALL4 – guaranteeing excellent handling, stability and control in all weathers and any traffic situation. BMW and MINI tyres also offer low rolling resistance to reduce fuel consumption. Equipped with run-flat technology, BMW and MINI tyres can be driven for a further 80 kilometres at a speed of 80 km/h in the event of an emergency. Original complete wheel sets with run-flat winter tyres provide a significant safety advantage, particularly in winter, allowing customers to drive to the next BMW service garage without stopping if a problem occurs.

The new BMW and MINI Tyre Insurance is available in Germany, Sweden, Norway, Finland and Denmark, as well as Spain, Italy and Portugal. BMW and MINI retailers in Austria, Poland, the Czech Republic and Romania also started offering the customer-friendly tyre insurance in March 2017. It covers the whole of Europe and is therefore also valid for driving abroad.