USA Relaunch of the BMW and MINI Driving Experience

BMW of North America did a relaunch for the BMW and MINI Driving Experiences in the US. The “BMW Driving Experience, Official Partner of BMW M” sign will now be posted at the BMW Performance Center West in southern California and the BMW Performance Center East in Spartanburg, South Carolina now bear the seal of quality.

“We are pleased to present the second partner in the internationalisation of our successful driver safety program at the BMW and MINI Driving Experience,” said Frank van Meel, President of BMW M GmbH. “As with the pilot project in the Netherlands, the BMW Performance Centers in the USA fully comply with all the prerequisites for the certification. Because of this, our customers in North America can now look forward to training courses that meet the high standards of the BMW and MINI Driving Experience in Germany.”

“The BMW Performance Center in Spartanburg has been helping drivers improve their skills, become safer drivers and experience the Ultimate Driving Machine in a very dynamic way since 1999. Now with the completion of our new BMW Performance Center West, we are better able to serve our many west coast customers.” stated Ludwig Willisch President and CEO of BMW of North America, LLC.. “With this certification by BMW M, we can ensure consistency of our BMW and MINI Driving Experiences at both US locations and worldwide.” continued Willisch.

There are many courses offered at the BMW Performance Center West upon relaunch. Car Control Clinics and Teen Driving Schools are aimed at young drivers and beginners. Offerings such as the M School and Advanced M School cater for more advanced drivers and the field of racing. Tailored programs, such as those for business customers, are also available.