[Video and Photos] Project #SELFi8: BMW i8 CrossFade Edition

Check out this project from Bucharest that they call #SELFi8. The end result of their work with the BMW i8 Crossfade Edition is meant to both emphasize the design of the plug-in hybrid sports car. The car used here is 1 of only 10 BMW i8 CrossFade Edition models put together by Garage Italia. The car was shown to the world last year but the deliveries have only begun, one of them reaching Romania, for a special exhibition which will kick off tomorrow at the location where all the beautiful shots you’re about to see were taken.

“We want to encourage the public to explore and discover the BMW i8 design, as it is so spectacular. We have seen in the past that everybody wants to take pictures with the car, so why not make the presentation of the BMW i8 exactly about that. This is how the #SELFi8 project was born. We invited four visual artist to explore the BMW i8 design in their works therefore becoming a sort of guide for the onlooker. The shopping gallery as a shooting location for a car is unexpected, but that’s what makes it so striking and spectacular. Furthermore, an environment so rich in lights and reflections is challenging, but at the same time visually very appealing”, explains Dana Popescu, BMW i Romania Brand Manager.

As for the artists, each of them decided to go on a different route. The first project focused more on the colors of the special BMW i8 CrossFade Edition, blending them with the bright lights inside the mall. Photographer Mihai Baloianu said about this venture that “Some things happen only once in a lifetime. The chance to photograph a car so rare, with only 10 being produced worldwide, is one of these things. The location was an invitation for a totally different creative process compared with a normal photo shoot. I believe that this project will spur the imagination of the viewers and they will discover the car in much more detail.”

The ultimate goal is to create a car that sould really look good behind the lens. Check out these photos taken by Mihai Baloianu and Ciprian Mihai, plus a video by Dragos Sabadac.

BMW i8 – Mall Băneasa from Dragos Sabadac on Vimeo.