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BMW retail sales in Singapore reached an all time high of 2,915 units last year, an increase of 36% percent from the year before. This percentage increase is the largest jump for cars in the premium segment.
In the exclusive BMW 6 Series and 7 Series segment, these models combine together to put the BMW brand in pole position with 630 units sold in 2004*, reinforcing their position as the new symbols of success in Singapore.
The new 6 Series Coupe and Convertible models found 104 new owners, but demand far out-stripped supply hence the number could have been even higher. The 7 Series remained at a high level of 526 units, while the 5 Series which saw its first full year of production in 2003, registered healthy sales of 980 units – a new record. Finally, the 3 Series sedan even in its final year of production, saw no let up in demand as it chalked up sales of 1,046 units.
Sales of the MINI in Singapore at 162 units, remained at the same level as the previous year, but this was once again due to demand being far higher than available supplies.
‘We are delighted with this performance which shows Singaporeans increasing affinity for the BMW brand and its attractive products’, said Mr. Roland Krüger, Managing Director of BMW Asia Pte Ltd.
Last year’s BMW registrations of 2,915 units exceeded its best ever result of 2,562 units that was achieved in 1997 just before the Asian Financial Crisis took its toll on the Singapore economy.
BMW Asia Pte Ltd is the regional office of BMW Group in Singapore, with two areas of responsibility. Firstly, it manages BMW Group importers and identifies future markets. Secondly, it supports BMW subsidiaries in functions such as purchasing, corporate audit, financial services, corporate security, corporate sales, direct sales and special vehicles, merchandising and lifestyle sales, as well as corporate affairs. Since its formation in 1985, BMW Asia was also instrumental in helping to identify and establish new BMW sales subsidiaries in key Asian markets like Korea, Thailand, Indonesia, Philippines and Malaysia.
*Sales figures are from the Motor Traders Association of Singapore.
