The BMW 7 Series Lands Inaugural 2016 Wards 10 Best UX

The new BMW 7 Series proves once more that it is one of the user-oriented cars in the market by securing a spot in the inaugural ceremony of Wards 10 Best “user experiences” award. The award was given during the User Experience Conference at Novi, Michigan. There were only three vehicles that made it to this winning list and 2016 Wards 10 Best Interiors and the 7 Series is one of them.

The judges closely examined entrants from all over the world for the inaugural category. They were evaluated based on how easily the vehicle connects with a smartphone, the user-friendliness of the controls, the intelligence of the advanced driver assistance technology is, and the quality of the materials used.

“We’re paying close attention to touchscreens, navigation systems and infotainment, and we want to know if voice controls work well and if connecting your smartphone is simple,” says WardsAuto Senior Content Director Drew Winter in explaining the judging criteria.

“We’re trying to quantify how easy it is overall to interact with a vehicle,” he says. “Are controls easy to understand, or do you have to consult the owner’s manual? Are the driver-assistance systems, such as adaptive cruise control and lane-keeping, functioning reliably, and do the interior materials enhance the user experience?”

The winning features were the 7 Series’ seamless connectivity for phone, the 7-inch BMW Touch Command tablet located at the rear seat, and the BMW connected app.

The editors also said that the 7 Series’ user experience “…will outgun many exotics or luxury cruisers two or three times its price…”, and that with the help of the iDrive controller the “amount of information at the driver’s fingertips is staggering” with “one of the coolest fobs ever” concluded Tom Murphy, Executive Editor at WardsAuto.

“When we launched the latest BMW 7 Series our designers and engineers developed a vehicle that featured 25 innovations, most of which are not offered by our competitors, geared towards enhancing comfort and well-being,” said Kate Alini Product Manager for BMW 7 Series at the ceremony presentation.

“The BMW 7 Series allows for intelligent communication between the driver and the vehicle. They can choose whether to use voice commands, the touch screen, the iconic iDrive controller or the World’s First BMW Gesture Control. With the latest BMW Flagship our customers will find a vehicle that truly offers a unique user experience.”