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BMW is hiring additional staff and lessens summer factory breaks to meet the demand in production. This is due to the unexpected rise in the demand for luxury cars.
The demand is very large in China, and slowly getting bigger in US and Europe as well. The 11% sales increase last May is a proof that BMW is indeed back on track. BMW’s bestsellers are the Z4 roadster, and the 5 Series sedan which have been reported last week to be sold out in all markets.
BMW previously had to cut down shifts approximately 24,000 employees as the demand for luxury cars dropped unexpectedly. But the growing demand today signals the return of the market’s trust and confidence in the German car automakers.
Source: Autonews
