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The BMW Group is set to make a powerful impression at the Mondial de l’Auto Paris 2024 with exciting world premieres and concept reveals. Among the highlights, the company will showcase its commitment to electric mobility with the debut of the all-electric MINI John Cooper Works models. These new additions to the MINI lineup promise to combine the brand’s motorsport heritage with cutting-edge electric technology, delivering an exciting driving experience for fans.
BMW also takes the stage with two visionary vehicles from its Neue Klasse lineup. These concept cars represent the future of BMW design and technology, hinting at a sleek, minimalist aesthetic and a redefined driving experience. The BMW Vision Neue Klasse sedan and the BMW Vision Neue Klasse X offer a glimpse into the future of luxury sedans and electric SUVs, focusing on enhanced driver interaction and innovative technology.
In addition to unveiling new vehicles, BMW is expanding its in-car entertainment options. The BMW iX2 will now offer the UNO® Car Party! game and streaming access to Paramount+, adding a fun and dynamic element to the driving experience. These features are part of BMW’s push to integrate digital services into its vehicles, enhancing the time spent on the road.
Looking further ahead, BMW’s open technology strategy is evident with its plans to launch its first hydrogen-powered vehicle by 2028. After successfully testing the iX5 Hydrogen, the company is preparing to integrate hydrogen technology into its existing portfolio, further underscoring its drive towards sustainable energy solutions.
With more than 15 electric models and a comprehensive product lineup, BMW and MINI are set to electrify the future of driving, making the Mondial de l’Auto Paris 2024 a showcase of innovation and sustainable mobility.
