BMW appointed as the official limousine for Singapore Yacht Show 2014

60 units of BMW 640i Gran Coupé to transport VIPs.

Singapore. BMW Asia and Performance Motors Ltd (PML) have jointly announced their support for the Singapore Yacht Show 2014. The sponsorship will comprise a fleet of 60 units of BMW 640i Gran Coupé, which will be deployed to shuttle VIP attendees from 10 to 13 April 2014.

Held at the ONE°15 Marina Club, the Singapore Yacht Show showcases some of the world’s finest super-yacht and international boating brands in an elite and highly social setting. Besides the display of world-class yachts and boats, the event is also an epitome of luxury lifestyle that brings together an enviable range of prestige products and brands – super cars, beautiful timepieces, fine art, fashion and some of the region’s most luxurious waterside properties.

“We are delighted to be partnering with BMW. The Singapore Yacht Show is an exclusive event that provides a first-class platform for regional guests to meet yachting professionals, boat owners, supercar aficionados and a select group of invited participants keen to explore the luxury yachting scene. So it is absolutely fitting to accord these distinguished guests with a premium chauffeured ride by BMW to the show,” said Mr Andy Treadwell, Managing Director of the Singapore Yacht Show.

“A sporting character has always been emphasized by the BMW brand and this has been enhanced by our involvement in several sports with yachting being one of them. Both yachting and BMW are well-known for dynamism and determination, which makes this partnership with the Singapore Yacht Show a perfect fit,” said Mr Sergio Solero, Managing Director of BMW Group Asia. “The Singapore Yacht Show is known to attract Asia’s elite with a passion for superyachts and the love for luxury lifestyle. We have chosen to provide the BMW 640i Gran Coupé on this occasion, which is set to impress with its athletic elegance, exclusive interior ambience and outstanding travel comfort.”

“PML is delighted to be partnering with the Singapore Yacht Show 2014, which attracts a highly select audience from Singapore and the region. We are confident that the BMW 640i Gran Coupe will provide the attending guests with the highest levels of comfort, luxury and safety during their stay when they travel in it,” said Mr Say Kwee Neng, Managing Director of Performance Motors Ltd.