BMW cautiously polishes a crown jewel

Ryan February 26, 2005 BMW News Leave a comment 38 Views

From the International Herald Tribune,

Carmaker shies from tampering much with 3 Series

“Emotionally, the 3 is the heart of BMW,” Panke said in an interview here, using the in-house shorthand for this perennially popular compact sedan. “Replacing it is close to everybody’s heart.”

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