BMW DesignworksUSA creates brand experience for Canopy Airport Parking

Press Release: BMW Group Designworks USA has partnered with Canopy Airport Parking to create the brand experience, look and feel for what’s anticipated to be the world’s greenest parking facility.

Slated to open in time for the holiday season in November 2010 with capacity for 4200 vehicles, Canopy Airport Parking is located at 8100 Tower Road at Colorado’s Denver International Airport and showcases a variety of advanced environmentally-friendly technologies, including solar power, geothermal, wind, CNG, Biodiesel and hybrid shuttles all helping to reduce consumption, costs and emissions. Canopy Airport Parking expects to attain LEED Gold certification and is also striving for Platinum certification by the Green Parking Council, the non-profit organization responsible for certifying parking structures that incorporate ecologically and socially beneficial technologies.Through this collaboration DesignworksUSA is developing systems for Canopy Airport Parking that create a unified and uniquely rewarding customer experience for patrons across all touch points. This experience will convey Canopy’s values in an integrally connected manner to heighten the sustainable foundations of this facility, and build brand equity through a highly positive customer journey. This process began with DesignworksUSA first developing an identity that communicates the brand values, positioning and promise of the facility.

Garage Juice Bar charging stations for electric vehicles, also co-created by DesignworksUSA, will be among the many innovative technologies available to customers parking at Canopy Airport Parking. Garage Juice Bar provides charging on a complimentary basis to help speed the adoption and deployment of electric vehicles and charging stations across North America. Garage Juice Bar is a high-power Level-2 EV charging station with the SAE-approved J-1772 charge point that will work with all OEM EV cars.

ProPark, the operating partner at the Canopy Airport Parking Denver facility, is one of the leading parking companies in the United States and has been instrumental in aiding the evolution of the green parking movement. This initiative at DIA is the latest example of ProPark’s commitment to advance sustainable systems and design within communities.